Anti-Spam Policy

Last updated: December 1, 2025

Our Commitment to Fighting Spam

GuestLoop has a zero-tolerance policy for spam. We are committed to providing a platform that respects your guests' privacy and preferences while helping you build meaningful relationships with them.

This Anti-Spam Policy outlines our standards, the laws we comply with, and what we do to prevent abuse of our platform.

What We Consider Spam

🚫 Prohibited Spam Activities:

  • • Sending unsolicited commercial emails or SMS messages
  • • Contacting individuals who have not opted in or provided consent
  • • Ignoring unsubscribe requests
  • • Using purchased, rented, or scraped email/phone lists
  • • Sending deceptive or misleading messages
  • • Using fake or misleading sender information
  • • Sending bulk messages to non-guest contacts
  • • Sending messages after opt-out or "STOP" requests

Laws and Regulations We Comply With

CAN-SPAM Act (United States)

We comply with the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM).

What This Means for You:

  • ✅ All emails include your accurate sender information
  • ✅ Subject lines must be honest (no deceptive headers)
  • ✅ Marketing emails must be clearly identified
  • ✅ Your physical address is automatically included in emails
  • ✅ Unsubscribe links are added to every email automatically
  • ✅ Opt-outs are honored within 10 business days (usually instant)

TCPA (Telephone Consumer Protection Act)

We comply with the Telephone Consumer Protection Act for all SMS communications.

What This Means for You:

  • ✅ You must obtain prior express written consent for SMS
  • ✅ STOP keyword handling is built-in and automatic
  • ✅ Opt-outs are processed immediately
  • ✅ We maintain opt-out records for compliance
  • ✅ SMS sending limits prevent abuse
  • ✅ Only send during appropriate hours (8 AM - 9 PM)

GDPR (General Data Protection Regulation)

For EU residents, we comply with GDPR requirements for marketing communications.

What This Means for You:

  • ✅ You must obtain explicit consent before sending marketing emails
  • ✅ Consent must be freely given, specific, and informed
  • ✅ You must keep records of consent (date, method, what they consented to)
  • ✅ Users can withdraw consent at any time
  • ✅ Clear and easy unsubscribe mechanism required

CASL (Canada's Anti-Spam Legislation)

For Canadian recipients, we comply with CASL requirements.

What This Means for You:

  • ✅ You must obtain express or implied consent
  • ✅ Identification information must be included (who you are)
  • ✅ Contact information must be provided
  • ✅ Unsubscribe mechanism in every message
  • ✅ Opt-outs honored promptly

How GuestLoop Helps You Stay Compliant

📧 Email Compliance

  • ✅ Automatic unsubscribe links in all emails
  • ✅ Instant opt-out processing
  • ✅ Suppression list management
  • ✅ Sender information from your account
  • ✅ Engagement tracking (opens, clicks)
  • ✅ Bounce handling
  • ✅ Spam complaint monitoring

📱 SMS Compliance

  • ✅ Automatic STOP keyword handling
  • ✅ Opt-out list enforcement
  • ✅ Consent tracking
  • ✅ SMS sending limits (prevents abuse)
  • ✅ Carrier compliance
  • ✅ HELP keyword support
  • ✅ Rate limiting protection

Best Practices for Hosts

✅

Only Email Your Guests

Use GuestLoop to communicate with people who have stayed at your property or expressed interest in doing so.

✅

Get Explicit Consent for Marketing

Make it clear that guests are opting in to marketing emails and special offers, not just booking confirmations.

✅

Provide Value

Send relevant, helpful content like local tips, special offers for repeat stays, or seasonal promotions.

✅

Respect Opt-Outs Immediately

When someone unsubscribes, honor it immediately (GuestLoop does this automatically).

✅

Don't Over-Send

Quality over quantity. Monthly or quarterly newsletters are better than daily emails.

✅

Use Segmentation

Target specific groups (e.g., past guests, VIPs, locals) with relevant messages.

✅

Monitor Engagement

Track open rates, clicks, and unsubscribes to understand what resonates with your audience.

How We Prevent Spam

Automated Protections:

  • Rate Limiting: We limit how many emails/SMS you can send per hour to prevent bulk spam
  • Spam Complaint Monitoring: We track spam complaints and investigate high rates
  • Bounce Tracking: We automatically suppress invalid email addresses
  • Engagement Monitoring: We flag accounts with unusually low engagement rates
  • Content Filtering: We scan for common spam indicators (excessive caps, certain words)
  • List Import Validation: We verify that imported contacts appear legitimate

Reporting Spam or Abuse

🚨 Report Spam Abuse

If you receive spam from a GuestLoop user or believe someone is abusing our platform, please report it:

Email: abuse@guestloop.com

Include: The email/SMS you received, sender information, date/time

We take all reports seriously and will investigate within 24-48 hours.

What Happens After You Report:

  1. We investigate the report and review the sender's account activity
  2. If we find a violation, we may:
    • Issue a warning to the sender
    • Suspend their email/SMS sending privileges
    • Terminate their account (for serious violations)
    • Report to authorities (for illegal activity)
  3. We'll follow up with you if we need more information
  4. We may not be able to disclose specific actions taken due to privacy

Consequences for Spam Violations

⚠️

First Violation: Warning

Account flagged, warning email sent, and required to acknowledge policy

⏸️

Second Violation: Suspension

Email/SMS sending privileges suspended for 30 days

🚫

Third Violation or Serious Abuse: Termination

Account permanently terminated, no refund

Questions About This Policy?

GuestLoop

General Support: support@guestloop.com

Report Abuse: abuse@guestloop.com

Legal: legal@guestloop.com