Direct Booking Strategy

GuestLoop vs. Touch Stay vs. Hostfully: Which Direct Booking Tool Is Right for You?

GuestLoop Team
November 15, 2025
11 min read

An honest, feature-by-feature comparison of the top direct booking platforms. Find the best fit for your property and goals.

Choosing the right direct booking tool is one of the most important decisions you'll make as a vacation rental host.

Get it right, and you'll capture 30-40% of guests' emails, automate rebooking campaigns, and build a $20K-$50K/year direct booking channel.

Get it wrong, and you'll waste money on a tool you don't use, miss email capture opportunities, and stay 100% dependent on OTAs.

This is an honest, feature-by-feature comparison of the top three direct booking platforms: GuestLoop, Touch Stay, and Hostfully. We'll cover pricing, features, ideal use cases, and help you decide which is right for YOUR property.

Full disclosure: We built GuestLoop, so we're biased. But we'll be honest about when competitors might be a better fit.

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*The complete comparison article includes detailed feature matrices, pricing breakdowns, pros/cons for each platform, and specific recommendations based on property count, budget, and technical comfort level.*

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GuestLoop vs. Touch Stay vs. Hostfully: Which Direct Booking Tool Is Right for You? | GuestLoop Resources