Social Media Publishing & Cross-Platform Scheduling

🌱Growth5 minutes

Social Media Publishing & Cross-Platform Scheduling

Tier: Business 💼
Time: 15-20 minutes to set up
Prerequisites: Business plan, social media accounts (Instagram, Facebook, LinkedIn, TikTok)

Overview

Social Media Publishing allows you to share your blog posts, property updates, and guest content across multiple social platforms from one central location. Save hours of manual posting while maintaining a consistent social presence that drives bookings.

Key Benefits:

  • 📱 Multi-Platform Publishing - Post to Instagram, Facebook, LinkedIn, and TikTok simultaneously
  • 📝 Blog-to-Social Automation - Turn blog posts into social content in one click
  • 🎨 Platform Optimization - Auto-format content for each platform's requirements
  • 📊 Unified Analytics - Track engagement across all platforms in one dashboard
  • ⏰ Schedule Posts - Plan content calendar weeks in advance
  • 🔄 Cross-Posting Made Easy - Write once, publish everywhere

What is Social Media Publishing?

Instead of logging into 4+ different platforms to share the same content, Social Media Publishing lets you:

  1. Connect All Your Accounts - One-time OAuth setup
  2. Create or Import Content - Write new posts or use blog content
  3. Customize Per Platform - Adjust for each platform's best practices
  4. Publish Everywhere - Hit send once, post to all connected accounts
  5. Track Performance - See how each platform performs

Example Workflow:

You write a blog: "Top 10 Beaches Near Miami"
↓
Click "Share to Social Media"
↓
GuestLoop creates optimized versions for:
- Instagram: Photo + 2200 char caption + 30 hashtags
- Facebook: Link preview + 63206 char post
- LinkedIn: Professional tone + 3000 chars
- TikTok: Video-ready caption + 30 hashtags
↓
Review, customize, and publish to all 4 platforms
↓
Track engagement across all platforms in one dashboard

Supported Platforms

Instagram (Business/Creator Accounts)

What You Can Post:

  • ✅ Feed posts (photos)
  • ✅ Carousel posts (up to 10 images)
  • ❌ Stories (not supported via API)
  • ❌ Reels (not supported via API)

Requirements:

  • Instagram Business or Creator account (not personal)
  • Connected to Facebook Page
  • Account must be public

Character Limits:

  • Caption: 2,200 characters
  • Hashtags: 30 maximum
  • @mentions: 20 maximum per caption

Facebook Pages

What You Can Post:

  • ✅ Text posts
  • ✅ Photo posts
  • ✅ Link posts (with preview card)
  • ✅ Video posts

Requirements:

  • Facebook Page (not personal profile)
  • Admin access to page

Character Limits:

  • Post text: 63,206 characters
  • Hashtags: 3 recommended (diminishing returns after 3)
  • Link posts show automatic preview card

LinkedIn Pages

What You Can Post:

  • ✅ Text posts
  • ✅ Image posts
  • ✅ Article links (with preview)
  • ✅ Document posts

Requirements:

  • LinkedIn Company Page or personal profile
  • Admin access (for company pages)

Character Limits:

  • Post text: 3,000 characters
  • Hashtags: 5 recommended maximum
  • More professional tone expected

TikTok

What You Can Post:

  • ⚠️ Captions only (video upload requires manual workflow)
  • ✅ Optimized caption with hashtags
  • ✅ Direct link to upload page

Requirements:

  • TikTok account
  • Content must be video (prepared separately)

Character Limits:

  • Caption: 2,200 characters
  • Hashtags: 30 maximum

Note: TikTok API doesn't support video uploads (per TikTok's API limitations), so GuestLoop generates optimized captions and opens TikTok for you to upload the video manually.

Connecting Social Media Accounts

Initial Setup

  1. Navigate to Dashboard → Social Media
  2. Click "Connect Accounts" tab
  3. You'll see connection cards for each platform:
    • Instagram
    • Facebook
    • LinkedIn
    • TikTok

Connecting Instagram

Prerequisites:

  • Convert to Instagram Business or Creator account
  • Connect Instagram to a Facebook Page

Steps:

  1. Click "Connect Instagram"
  2. Log in to Facebook (Instagram uses Facebook OAuth)
  3. Select your Facebook Page
  4. Select connected Instagram account
  5. Authorize GuestLoop permissions:
    • ✅ Read profile info
    • ✅ Publish posts
    • ✅ Read insights (for analytics)
  6. Connection complete ✅

Troubleshooting:

  • "No Instagram accounts found" → Ensure Instagram is connected to Facebook Page
  • "Must be Business account" → Convert in Instagram Settings → Account → Switch to Professional Account

Connecting Facebook

Steps:

  1. Click "Connect Facebook"
  2. Log in to Facebook
  3. Select which Pages to connect (can connect multiple)
  4. Authorize GuestLoop permissions:
    • ✅ Manage Pages
    • ✅ Publish posts
    • ✅ Read Page insights
  5. Connection complete ✅

Multi-Page Support:

  • Connect multiple Facebook Pages
  • Choose which page to post to when publishing

Connecting LinkedIn

Steps:

  1. Click "Connect LinkedIn"
  2. Log in to LinkedIn
  3. Authorize GuestLoop permissions:
    • ✅ Publish posts
    • ✅ Read profile
    • ✅ Manage company pages (if applicable)
  4. Connection complete ✅

Personal vs Company:

  • Connect personal profile to post to your feed
  • Connect Company Page to post to business page
  • Can connect both

Connecting TikTok

Steps:

  1. Click "Connect TikTok"
  2. Log in to TikTok
  3. Authorize GuestLoop permissions:
    • ✅ Read profile
    • ✅ View analytics
  4. Connection complete ✅

Note: Due to TikTok API limitations, video upload still requires manual action, but GuestLoop prepares optimized captions.

Publishing Blog Posts to Social Media

One-Click Blog Sharing

From Blog Editor:

  1. Write or edit a blog post in Growth Engine

  2. Click "Publish & Share" button (instead of just "Publish")

  3. Social media composer opens with:

    • Blog title as headline
    • Excerpt as caption
    • Cover image attached
    • Link to blog post
    • Suggested hashtags based on content

  4. Auto-Generated Content:

    Instagram:

    📍 Top 10 Beaches Near Miami

We just published a comprehensive guide to 
the best family-friendly beaches within 
15 minutes of our property. 

From hidden gems to popular spots, we cover:
✨ Best for families
🏄 Water sports
🅿️ Parking tips
🍔 Nearby restaurants

Read the full guide (link in bio!)

#MiamiBeaches #FamilyTravel #BeachVacation
#SouthBeach #MiamiBeach #VacationRental
[... up to 30 hashtags]

    Facebook:

    📍 Planning a beach day in Miami? 

We just published our ultimate guide to the 
10 best family-friendly beaches near our property!

This comprehensive guide includes:
• Parking and access information
• Best times to visit
• Facilities and amenities
• Where to grab lunch nearby
• Pro tips from locals

Perfect for families visiting Miami Beach! 🏖️

Read the full article: [link]

#MiamiBeaches #FamilyTravel #BeachVacation

    LinkedIn:

    As vacation rental hosts in Miami, we often get 
asked: "What are the best beaches nearby?"

We've compiled a comprehensive guide to the 10 
best family-friendly beaches within 15 minutes 
of Miami Beach, including insider tips on parking, 
facilities, and avoiding crowds.

Whether you're visiting for business or pleasure, 
this guide will help you make the most of Miami's 
beautiful coastline.

Read the full guide: [link]

#Miami #TravelTips #VacationRentals

    TikTok (Caption Ready):

    Best beaches near Miami Beach 🏖️ Which one 
should we show you first? 

Full guide: [link]

#MiamiBeach #BeachTok #TravelTikTok #Miami
#FamilyTravel #BeachDay #SummerVibes
[... up to 30 hashtags]

[Note: Upload video separately to TikTok]

Customizing for Each Platform

Platform-Specific Editing:

  1. Click "Customize for Each Platform" toggle
  2. Each platform gets its own editable text box
  3. Modify tone, length, hashtags per platform
  4. Preview shows how it will appear

Best Practices Per Platform:

Instagram:

  • Lead with emoji or strong visual hook
  • Use line breaks for readability
  • Max out hashtags (30 relevant tags)
  • Include call-to-action ("Link in bio!")
  • Engagement-focused (ask questions)

Facebook:

  • More casual, conversational tone
  • Can be longer (but front-load important info)
  • Use 1-3 hashtags only
  • Link preview card shows automatically
  • Encourage comments and shares

LinkedIn:

  • Professional, informative tone
  • Focus on value and insights
  • 2-3 hashtags maximum
  • Include professional context
  • Less emoji, more substance

TikTok:

  • Short, punchy, trend-aware
  • Use popular sounds/trends in actual video
  • Hashtag-heavy (up to 30)
  • Call-to-action to watch full video
  • Include trending hashtags (#FYP, #ForYou)

Scheduling Posts

Schedule for Optimal Times:

  1. Click "Schedule" instead of "Publish Now"
  2. Choose date and time
  3. GuestLoop suggests optimal times based on:
    • Platform best practices
    • Your audience's active hours
    • Time zone considerations

Recommended Posting Times:

Instagram:

  • Weekdays: 11 AM - 1 PM, 7 PM - 9 PM
  • Weekends: 10 AM - 1 PM
  • Avoid: Early morning, late night

Facebook:

  • Weekdays: 1 PM - 3 PM
  • Weekends: 12 PM - 1 PM
  • Avoid: After 8 PM

LinkedIn:

  • Tuesday-Thursday: 9 AM - 12 PM
  • Avoid: Evenings and weekends
  • Professional hours only

TikTok:

  • Highly variable, depends on niche
  • General: 6 AM - 10 AM, 7 PM - 11 PM
  • Test different times

Time Zone Handling:

  • Posts scheduled in your local time
  • Automatically adjusted for your audience
  • Set preferred time zone in settings

Managing Published Posts

Social Media Dashboard

Overview Stats:

  • Total posts published (all time)
  • Posts this month
  • Total reach across platforms
  • Total engagement (likes + comments + shares)

Recent Posts:

  • Last 20 posts across all platforms
  • Platform icon + date
  • Engagement metrics
  • Click to view details

Post Performance

Individual Post Analytics:

Click any post to see:

  • Platform-specific metrics
  • Engagement rate
  • Click-through rate (for links)
  • Best-performing hashtags
  • Comments preview

Instagram Metrics:

  • Likes
  • Comments
  • Saves
  • Shares
  • Reach
  • Profile visits from post

Facebook Metrics:

  • Reactions (Like, Love, Haha, etc.)
  • Comments
  • Shares
  • Link clicks
  • Post reach

LinkedIn Metrics:

  • Reactions
  • Comments
  • Reposts
  • Clicks
  • Impressions

TikTok Metrics:

  • Views
  • Likes
  • Comments
  • Shares
  • Watch time %

Engagement Management

Responding to Comments:

  1. See Comments in GuestLoop:

    • Dashboard → Social Media → Engagement tab
    • Shows all comments across platforms

  2. Reply Options:

    • Reply directly in GuestLoop
    • Click to open on native platform

  3. Priority Inbox:

    • Questions flagged automatically
    • Negative sentiment flagged
    • Booking inquiries highlighted

Content Strategy Best Practices

Content Mix (30-50-20 Rule)

30% Property/Promotional:

  • Property features and amenities
  • Booking availability
  • Special offers
  • New additions to property

50% Educational/Valuable:

  • Local guides and tips
  • Destination content
  • Travel advice
  • Guest stories

20% Engagement/Fun:

  • Behind-the-scenes
  • Polls and questions
  • User-generated content
  • Community building

Posting Frequency

Minimum (Recommended):

  • Instagram: 3-4 posts per week
  • Facebook: 1-2 posts per week
  • LinkedIn: 1-2 posts per week
  • TikTok: 1-3 posts per week

Optimal:

  • Instagram: Daily (1-2 posts)
  • Facebook: 4-5 posts per week
  • LinkedIn: 2-3 posts per week
  • TikTok: 3-5 posts per week

Quality over Quantity:

  • Better to post less with high-quality content
  • Consistency matters more than frequency
  • Monitor engagement and adjust

Hashtag Strategy

Instagram (30 max):

Mix of:
- Branded: #YourPropertyName (1-2)
- Location: #MiamiBeach, #SouthFlorida (3-5)
- Category: #VacationRental, #BeachHouse (5-7)
- Niche: #LuxuryTravel, #FamilyVacation (5-7)
- Trending: #Wanderlust, #TravelGram (3-5)
- Small/Medium: Under 100K posts (7-10)

Facebook (1-3 recommended):

Use sparingly:
- #MiamiBeach (relevant location)
- #VacationRental (category)
- #FamilyTravel (if applicable)

More hashtags = less engagement on Facebook

LinkedIn (3-5 max):

Professional focused:
- #VacationRentals
- #HospitalityIndustry
- #Miami
- #ShortTermRentals
- #SmallBusiness

TikTok (30 max):

Mix of:
- Trending: #FYP, #ForYou, #Viral (3-5)
- Category: #TravelTok, #AirbnbHost (5-7)
- Location: #Miami, #Florida (2-3)
- Niche: #BeachHouse, #VacationMode (5-10)
- Long-tail: #MiamiVacationRental (5-10)

Advanced Features

Content Calendar

Plan 30 Days Ahead:

  1. Calendar View:

    • Visual calendar showing scheduled posts
    • Color-coded by platform
    • Drag-and-drop to reschedule

  2. Content Themes:

    • Monday: Property feature
    • Wednesday: Local tip
    • Friday: Guest spotlight
    • Sunday: Destination photo

  3. Bulk Scheduling:

    • Upload CSV with post dates/content
    • Schedule 30 posts at once
    • Auto-publish on schedule

A/B Testing

Test Different Approaches:

Caption Testing:

  • Post A: Question-based caption
  • Post B: Statement-based caption
  • See which gets more engagement

Hashtag Testing:

  • Post A: Branded + local hashtags
  • Post B: Trending + category hashtags
  • See which drives more reach

Time Testing:

  • Post A: Morning (9 AM)
  • Post B: Evening (7 PM)
  • See which performs better

Cross-Platform Analytics

Compare Performance:

Instagram:
- Avg engagement rate: 3.2%
- Best post type: Carousel
- Best hashtag: #MiamiBeach

Facebook:
- Avg engagement rate: 1.8%
- Best post type: Video
- Best time: Tuesday 2 PM

LinkedIn:
- Avg engagement rate: 2.5%
- Best post type: Article link
- Best day: Wednesday

TikTok:
- Avg engagement rate: 8.7%
- Best video type: Property tours
- Best time: Evening (7-9 PM)

Insight: TikTok performs 2-3x better! 
Consider creating more video content.

Troubleshooting & FAQs

"Can't connect Instagram"

Common Issues:

  1. Not a Business Account:

    • Solution: Switch to Business or Creator account in Instagram settings

  2. Not connected to Facebook Page:

    • Solution: Go to Instagram → Settings → Account → Linked Accounts → Facebook → Connect to Page

  3. Private Account:

    • Solution: Make account public in Instagram settings

  4. Wrong Facebook account:

    • Solution: Log out of Facebook completely, then reconnect with correct account

"Posts failing to publish"

Reasons:

  1. Expired OAuth Token:

    • Solution: Reconnect the account (re-authorize)

  2. Platform API Issues:

    • Solution: Check platform status pages, retry in 15 minutes

  3. Content violates platform rules:

    • Solution: Remove restricted content (copyrighted music, nudity, etc.)

  4. Image format not supported:

    • Solution: Use JPG or PNG, max 5MB per image

  5. Character limit exceeded:

    • Solution: GuestLoop should auto-truncate, but verify caption length

"Low engagement on posts"

Common Problems:

  1. Posting at wrong times:

    • Solution: Use suggested optimal times, test different time slots

  2. Too many hashtags (Facebook/LinkedIn):

    • Solution: Reduce to 1-3 for Facebook, 3-5 for LinkedIn

  3. Not engaging with comments:

    • Solution: Respond to all comments within 1-2 hours

  4. Repetitive content:

    • Solution: Mix up content types (photos, carousels, videos, quotes)

  5. No call-to-action:

    • Solution: Ask questions, request opinions, encourage tagging

Tips for Success

Do's ✅

  • Customize for each platform - Don't just copy-paste
  • Use native platform features - Tag locations, @mention accounts
  • Respond to comments quickly - Within 1-2 hours boosts engagement
  • Mix content types - Photos, carousels, videos, text posts
  • Test posting times - Find what works for your audience
  • Use analytics - Make data-driven decisions
  • Be consistent - Post regularly on schedule
  • Share guest content - Guest Spotlight content performs better than brand content

Don'ts ❌

  • Don't over-hashtag on Facebook/LinkedIn - 1-3 max for Facebook
  • Don't ignore comments - Engagement begets engagement
  • Don't only promote - Follow 30-50-20 content rule
  • Don't post and ghost - Engage with your own posts for 1-2 hours after
  • Don't use poor quality images - Professional photos perform 5x better
  • Don't cross-post everything - Some content doesn't fit all platforms
  • Don't buy followers/engagement - Hurts algorithmic reach

What's Next?

Now that your social media is connected:

  1. ✅ Share Guest Spotlight Content - Feature guest posts across your channels
  2. ✅ Create Blog Content to Share - Write content worth sharing
  3. ✅ Track Social Impact on Revenue - See which posts drive bookings

Need Help?

Supported platforms: Instagram, Facebook, LinkedIn, TikTok | Post once, publish everywhere | Analytics in real-time

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