Marketing Hub - Your All-in-One Marketing Center

Tier: Growth 🌱 | Business 💼 | Enterprise 🏢
Time: 5 minutes
Prerequisites: At least one property created

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Overview

The Marketing Hub consolidates all your marketing activities into one beautiful, easy-to-use dashboard. Instead of navigating to separate pages for emails, blogs, SMS, and automation, you can now create and manage everything from a single location.

Key Benefits:

• 🎯 One-click wizard - Create campaigns without confusion
• ✨ Rich text editors - No coding required
• 📊 Performance tracking - See all your metrics in one place
• ⚡ Quick Create - Start any marketing activity in seconds

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Accessing the Marketing Hub

Navigate to Dashboard → Marketing from the sidebar, or click the "Marketing" link in the "Marketing & Revenue" section.

You'll see:

• Recent Activity - Your latest campaigns, blogs, and automations
• Quick Create button - Start a new marketing activity
• Tab navigation - Switch between Campaigns, Content, Automation, and Performance

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Quick Create Wizard

The Quick Create wizard guides you through creating marketing content step-by-step. Click the purple + Quick Create button to open it.

Available Options

Option	Description	Tier
Email Campaign	Send promotional emails to guests	Growth+
Blog Post	Write local guides for your guidebook	Growth+
Marketing Automation	Set up automated email sequences	Growth+
Social Media Post	Post to Instagram & TikTok	Business+
Guest Spotlight Campaign	Request guest photos for social proof	Business+
SMS Campaign	Send text messages to guests	Growth+

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Creating an Email Campaign

1. Click Quick Create → Email Campaign
2. Step 1: Choose Template - Select from 10 pre-written templates or start from scratch
3. Step 2: Write Your Email - Use the rich text editor to customize your message
4. Step 3: Select Audience - Filter guests by property, booking status, or custom criteria
5. Step 4: Schedule - Send immediately or schedule for later
6. Step 5: Celebrate! - Your campaign is on its way!

Rich Text Editor Features

The email editor includes a beautiful WYSIWYG toolbar:

• Bold, Italic, Strikethrough - Format text with one click
• Headings (H1, H2) - Organize your content
• Bullet & Numbered Lists - Easy-to-scan information
• Blockquotes - Highlight important messages
• Links - Add clickable URLs
• Undo/Redo - Never lose your work

Personalization Variables

Click any variable badge to copy it, then paste into your email:

• {guest_name} - Guest's first name
• {property_name} - Your property name
• {guidebook_link} - Link to your guidebook
• {booking_link} - Direct booking URL
• {host_name} - Your name
• {checkin_time} - Check-in time
• {checkout_time} - Checkout time
• {wifi_network} - WiFi network name
• {wifi_password} - WiFi password

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Creating a Blog Post

Blog posts appear in your guidebook's "Local Guide" section, helping guests discover local attractions.

1. Click Quick Create → Blog Post
2. Step 1: Choose Property - Select which guidebook this post will appear in
3. Step 2: Select Category - Choose from 8 categories:
   • Things to Do
   • Restaurant Guide
   • Outdoor Adventures
   • Nightlife & Entertainment
   • Family Friendly
   • Local Tips
   • Seasonal Guide
   • Custom Topic
4. Step 3: Write Your Guide - Use the rich text editor with AI assistance
5. Step 4: Add Cover Image - Search Unsplash for a beautiful photo
6. Step 5: Publish Settings - Set visibility, SEO, and guidebook options

AI Generate Draft

Enter a title and click AI Generate Draft to get a starting point for your content. The AI will create:

• Introduction with local flavor
• Top recommendations section
• Insider tips
• Directions from your property

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Creating an SMS Campaign

SMS campaigns are perfect for time-sensitive messages with 98% open rates.

1. Click Quick Create → SMS Campaign
2. Step 1: Select Audience - Choose recipients by property or filters
3. Step 2: Compose Message - Write your SMS (160 characters = 1 segment)
4. Step 3: Schedule - Send now or schedule for later

SMS Templates

Choose from 5 ready-to-use templates:

• Welcome - Greet arriving guests
• Checkout Reminder - Day-before notifications
• Review Request - Post-stay feedback
• Special Offer - Direct booking incentives
• Local Tip - Share hidden gems

Character Limits

• 160 characters = 1 SMS segment (recommended)
• 320 characters = 2 SMS segments
• The editor shows real-time character count and segment warnings

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Creating Marketing Automation

Automation workflows send emails automatically based on triggers.

1. Click Quick Create → Marketing Automation
2. Step 1: Choose Template - Select from 7 automation types:
   • Welcome Email (on booking)
   • Pre-Arrival Info (before check-in)
   • Post-Stay Review Request (after checkout)
   • Rebooking Invitation (30 days later)
   • Birthday Greeting (on guest birthday)
   • Win-Back Campaign (for lapsed guests)
   • Review Reminder (if no review left)
3. Step 2: Configure - Set timing and customize content
4. Step 3: Review & Activate - Preview the workflow and go live

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Creating a Social Media Post (Business+)

Connect your social accounts and post directly from GuestLoop.

1. Click Quick Create → Social Media Post
2. Step 1: Select Platforms - Choose Instagram, Facebook, LinkedIn, or TikTok
3. Step 2: Create Content - Write caption, add image, include hashtags
4. Step 3: Schedule - Post now or schedule for optimal times

Caption Writing Tips

• Include a call-to-action
• Use 3-5 relevant hashtags
• Keep it under 2,200 characters
• Add emojis for engagement

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Creating a Guest Spotlight Campaign

Guest Spotlight campaigns encourage guests to share photos and videos of their stay on Instagram and TikTok.

1. Click Quick Create → Guest Spotlight Campaign
2. Step 1: Choose Property - Select which property to feature
3. Step 2: Campaign Details - Set hashtag, name, and platforms
4. Step 3: Configure Rewards - Optional incentives for participation
5. Step 4: Launch - Review and start the campaign

Reward Ideas

• 10% off next stay
• Free late checkout
• Welcome basket upgrade
• Feature on your website

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Dashboard Tabs

Campaigns Tab

View all your email and SMS campaigns:

• Filter by type (All, Email, SMS)
• Filter by status (Scheduled, Sent)
• Click any campaign to see details
• Track opens, clicks, and conversions

Content Tab

Manage your content assets:

• Blog Posts - All your local guides
• Guest Spotlight Gallery - Guest photos pending moderation
• Email Templates - Reusable email designs

Automation Tab

View and manage automated workflows:

• See which automations are active
• Track emails sent automatically
• Edit timing and content
• Pause or resume workflows

Performance Tab

Key metrics at a glance:

• Total emails sent this month
• Average open rate
• Click-through rate
• Rebooking conversions

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Keyboard Shortcuts

• Escape - Close the wizard modal
• Click outside - Close the wizard modal
• Ctrl+B - Bold text (in editor)
• Ctrl+I - Italic text (in editor)
• Ctrl+Z - Undo (in editor)
• Ctrl+Y - Redo (in editor)

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Tips for Success

Email Campaigns

✅ Keep subject lines under 50 characters
✅ Personalize with {guest_name}
✅ Include a clear call-to-action
✅ Test before sending to large audiences

Blog Posts

✅ Include specific addresses and hours
✅ Add personal recommendations
✅ Use headings to organize sections
✅ Keep paragraphs short for mobile reading

SMS

✅ Stay under 160 characters
✅ Always include opt-out language
✅ Send at reasonable hours
✅ Be concise and actionable

Automation

✅ Start with 2-3 basic workflows
✅ Test with your own email first
✅ Monitor and adjust timing
✅ Don't overwhelm guests with too many messages

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Troubleshooting

"Continue" button is disabled

Make sure you've completed all required fields in the current step. Required fields are marked with a red asterisk (*).

Rich text editor not loading

Refresh the page. The editor loads dynamically and may take a moment on slow connections.

Variable not being replaced

Ensure you're using the exact format: {variable_name} including the curly braces.

Campaign not sending

Check that recipients haven't unsubscribed and that your email quota hasn't been exceeded.

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Related Guides

• Creating Email Campaigns - Detailed email guide
• Sending SMS Messages - SMS best practices
• Audience Targeting - Advanced filters
• Email Performance Tracking - Analytics deep-dive

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Next Steps: Try creating your first campaign using the Quick Create wizard!